If you own your own bakery, you may be passionate about your products but unsure how to market yourself to customers. Whether you live in a health-conscious area, still need to upgrade your bakery store fixtures or simply haven’t had much experience with marketing, figuring out how to position yourself as a local staple and draw customers in can seem challenging at first. Luckily, there are a few simple strategies that can help you out. Try these simple tips and the customers will be rolling in before you know it!
1. Open Your Doors
It might seem too simple to be true, but even just keeping your doors open during business hours can help attract customers and passersby. This is because the smell of your delicious baked goods will waft out of the building, instantly drawing the attention of anyone walking by! Smells are absolutely free to offer and is an easy way to advertise yourself, so just opening the doors could induce mouth-watering reactions and entice customers.
2. Cater Offerings to Your Neighborhood
Depending on the vibe of your neighborhood, you may want to offer unique collections of food tailored to local tastes. For example, more health conscious areas may appreciate a line of vegan or gluten-free baked goods.
3. Use Social Media
Finally, if your business isn’t already using several social media channels, you’ll want to open up some accounts right away. Besides the fact that many of your potential customers are already on social media and looking for new accounts to follow, some platforms, like Instagram, are perfect for posting beautiful photos of delicious food.
While running a bakery may be your dream come true, figuring out how to market yourself, draw customers in and create customer loyalty may seem complicated. Thankfully, it doesn’t have to be! With these three simple tricks, you’ll be on your way to a dedicated customer base in no time.