Gift giving is a great way to connect with your clients and build stronger relationships. The hard part is selecting an appropriate present the recipient will both like and use. Whether you’re making a holiday purchase or simply want to show your appreciation for their business, knowing what to buy can sometimes be a challenge. Here are four popular gift choices that are sure to satisfy clients.
Calendars and Stationery
Although we live in a digital world, most business executives still use a paper calendar, too. In fact, the sale of appointment planners has increased in recent years. One reason for this is the variety of personalized stationery products available today. When they want to add a personal touch, many business professionals prefer to send handwritten cards and letters.
Flowers or Plants
Who couldn’t use a real or artificial plant to brighten up their office space? While female clients might enjoy a live bouquet of flowers, guys are more likely to prefer an artificial plant because it requires less maintenance. For clients that travel a lot, silk plants and flowers are a good option.
For clients with a hectic schedule, a gift basket can really be a blessing. Whether it’s filled with coffee, sweet treats or a salty snack, it allows them to enjoy a nice break without leaving the office. Discerning palates will enjoy gourmet food gift baskets that offer a variety of quality products. Gourmet brands also add a touch of elegance to your gift.
While a gift certificate might seem a bit impersonal, it’s actually an ideal choice when you know the client well. Purchasing a gift card for their favorite restaurant or retailer is an easy way to strengthen business relationships. A well-chosen certificate shows you care enough to show your appreciation on a personal level.
Corporate gift giving lets you take your business relationships to the next level. With a little creativity and care, you can select gifts that have a positive impact. The end result is often stronger, lasting business relationships that benefit everyone involved.