The average Brit now spends a third of their waking hours thinking and talking about and taking pictures of food , new research has claimed.
The report suggests a staggering 48 percent of people now regularly take pictures of their meals, apply on a filter and post them on social media.
We also send an average of five food related texts and messages to our friends and family every day, with the most widely shared food related images emerging as home cooked meals (48 percent) posh restaurant food (41 percent) and sweets and puddings (35 percent).
And modern day terminology surrounding gastronomy was also uncovered – with the most popular foodie hashtags used by Brits emerging as #yummy (31 percent) followed by #food (30 percent), #delicious (27 percent) and #cooking (21 percent).
On the flipside, the most annoying foodie hashtags were revealed – with #nomnom the most likely to make our stomach’s churn.
A further 64 percent of Brits now regularly use emojis to talk about food with friends and family.
And 37 percent admit they like to boast about their cooking ability and the places they have eaten via social media – while 20 percent admitted to sharing their food and meals “to make their friends jealous.”
The research also revealed the average Brit now eats out four times a month on average and three quarters of Brits consider themselves a “good cook” – with just over half proudly declaring themselves a “foodie”.
However, when it comes to our national cuisine, only 36 percent of Brits think that the UK has the best food in Europe.
In contrast, a patriotic 91 percent of Italians think their country’s food is the best, as do a proud 81 percent of Spanish and a fraternal 73 percent of French.
The European-wide research was conducted by Heinz to celebrate 140 years of ketchup.
Heinz Brand Manager Chris Isaac, said: “The UK’s passion for food is growing, which is reflected in this research.
“Being able to share pictures of their food brings real pleasure and anticipation to the occasion, and is increasingly becoming a hot topic of discussion amongst family and friends.”
The study of 4,500 people also revealed a list of 30 signs you are obsessed with food – including baking your own bread, hosting regular foodie soirées and shopping at farmer’s markets.
Almost half of us (44 percent) say they now live to eat – as opposed to eating to live.
And the majority (63 percent) said their parent’s generation have an entirely different attitude towards food and cooking – with 29 percent admitting their parents tease them about posting food images to social media.
30 signs you are food obsessed
- You cook everything from scratch
- There are few foods you haven’t tried
- You know the best cuts of meat
- You regularly have friends for dinner
- You know coolest places to eat
- You have perfected roasters
- You know which wines go with which foods
- You buy food mags and cook books
- You make bread
- You shop at farmer’s markets
- You grow fresh herbs
- You eat locally sourced foods
- The local butcher and greengrocer know you by name
- You regularly handle and cook seafood
- You know how to cook lobster
- You never make gravy from granules
- You choose a holiday based on the restaurants
- You snub chain restaurants
- You only use Heinz ketchup
- You always eat organic when possible
- You know when game season is
- You know how to complain in a restaurant
- Love your beef and pork slightly pink
- You take charge of the menu and order for friends
- Know how to shuck an oyster
- Your Instagram account contains mainly pics of food
- Have a state of the art BBQ
- Your kids hardly ever eat from the kids’ menu
- Kids eat sashimi and sushi
- You have a sourdough starter